​SUIYI LEE

体现品牌感受-亲近自然，这设计主要体现蘑菇的本质，蘑菇是在自然环境中生长，无需特别灌溉，生命力强。蘑菇也是贵公司的主打产品，最好的方式是直接体现蘑菇的视觉感给大众。人类很多时候都是透过视觉来直接联想事物，色彩和形态能更直接令观众联想再牢记脑海中。这设计采用蘑菇的形态和颜色材质，目的是希望能直接切入“联觉”的感视营销，大量采用原木色是为了体现还原蘑菇本质，贴近大自然。

 

这设计大量采用灯箱，主要是为了吸引大众的眼球，进而令客户迈向餐车方向，灯箱都是以蘑菇造型设计主要是为了提升、加强大众对这餐车的认知度。从这可以体现到-珍=食材，鲜=回归大自然，形成天然，趣=蘑菇的立体灯饰造型。客户可以很直接的从视觉上联想到真鲜趣这品牌，间接提高宣传效应。

 

Brand experience - close to nature. The design mainly reflected the essence of mushrooms. Mushroom grows in the natural environment, without special irrigation, strong vitality. Mushroom is your company's flagship product, the best way is to directly reflect the visual sense of mushrooms to the public. All the time people directly relate things with visual. Colours and shape can be more direct associated with the mind of the audience. This design uses a mushroom shape and color, the purpose is to be able to directly input "synesthesia" sense of visual marketing. Extensive use of wood color is to reflect the mushroom essence and also the feeling of close to nature.

 

This design uses a lot of boxes, mainly in order to attract the public 's attention, so that customers turn towards the direction of the dining car. The light boxes are designed primarily to a mushroom shape in order to enhance and strengthen the public's awareness of this food cart . This can be reflected to -precious=ingredients, fresh=return to nature ,funny=lighting of the mushroom shape. Customers can directly associate the visual of this brand and indirectly enhance the publicity.